4/29/2023 0 Comments Apple ios macos big sur webkitLast year the company built a new browser technology called Privacy Preserving Ad Click Attribution that was designed to let advertisers figure out when their ads successfully got you to buy something but without tracking you across the internet and harvesting personal details to do so. ![]() The move is Apple's latest to fight against data trackers. ![]() We will report on our experiences of full third-party cookie blocking to the privacy groups in W3C to help other browsers take the leap. This update takes several important steps to fight cross-site tracking and make it more safe to browse the web. In tweets accompanying his blog post, Wilander says that Apple will report back its experience to privacy groups such as the W3C (Worldwide Web Consortium) to "help other browsers take the leap." With this new update, the newest Safari will no longer allow those cookies to operate. ![]() Google said in a blog post of its own earlier this year that it hopes to add similar functionality to Chrome "within two years."Ĭookies allow for tracking behavior across websites, something that has been under increasing scrutiny in recent years as the internet community began taking stock of how much data was being collected online by these trackers, known as third-party cookies and often used by social networks and advertising companies. (WebKit is the browser engine that powers Safari.) Annoyed at how much data companies gather from your web browsing? Apple's giving Safari on iOS and MacOS an update to help.Īnnounced by Apple WebKit engineer John Wilander in a blog post on the WebKit site, the move fully blocks third-party cookies, bringing the latest version of Safari in-line with other browsers like Tor.
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